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Is our Boat-As-A-Business Plan for you?
"Let's Go Cruising has been managing my 36'
Jeanneau, Lady Jane, for the past six years. During this time,
they have been consistently courteous, helpful, ready and willing
to do anything to make the yacht management experience
pleasurable. Every time that I wanted to sail Lady Jane, she was
always ready to sail, very clean, and well maintained. As far as
I'm concerned this is the only way to really enjoy owning a
yacht. I am extremely grateful for the service that the folks at
Let's Go Cruising have provided me over the years and I highly
recommend them to everyone."
Sincerely,
Bill
Dornsife, PA Owner Lady Jane
So who puts boats in our program?
- People who want flexibility.
- Maybe they want to follow the sun--South in Winter, North in Summer--(Some
use their boat all summer, and only offer it for charter in the
winter--you may still cover 50% of the total annual cost!)
- Maybe they want to take off and go cruising when ever they want, for a few months at
a time or longer, and then put their boat back in the program.
- They want an owner's boat, not a charter version boat.
- They like to have a measure of control and participation and, as a bonus, they enjoy the
business tax advantages they receive that are just not available when you
don't keep control.
- They like the flexible investment nature of the program Financing
where 10-25% down is
typically available. (We offer many creative ways to finance,
including a program where you can get your down payments from your
stock equity without selling them and without taking out a margin
loan!) They can pay the boat off early on any schedule they choose, or just
take the profits and invest them somewhere else.
- They like the idea of trying different bases seasonally.
- Those who want to end up owning the boat (or rolling it over for the one they
eventually want to own it). They don't want a charter boat!
- Those who want to use the program with it's profits and tax advantages--to pay their boat off early; or simply to reduce the costs of ownership.
- NOTE: Nowhere in this presentation am I advocating this program strictly as an investment. While it offers significant advantages as a business that offers all of the benefits and risks of any business, what really makes sense is to set up this business when a boat is in the equation. In other words
, if a boat is in your future one way or another, then this may be the best alternative for reaching your goal to enjoy the cruising lifestyle with the least possible investment and maximum fun. All of the profits and tax advantages are the perks that come from setting up any business.
So if the program is so outrageously good--why doesn't everybody
do this?
Frankly, many of our clients have wondered this. I think the
simple answer is that first, you need to have the financial wherewithal to afford what amounts
to a substantial investment. This alone cuts way back on the potential.
Lots of people just don't realize this exists. Frankly, we only have limited availability and fill that with minimum promotion. You won't see big, flashy ads like you will with a typical large charter company. Our program is for the select few who take the time to find out how to set their boat up as a profitable business. Some people just don't want to be bothered. (Charter company program or Management program)
Secondly, you need to love boats and sailing. While the tax advantages
and profits can be substantial, we would never suggest that this be your
only investment--though it might end up being the most fun! And finally, you have to be able to think
a little outside of the box. It definitely takes some effort to wade through all of the
information that you will ultimately need in order to feel comfortable with the program.
If you meet these requirements and have any of the desires above, then you should
definitely go to our Detailed Investment page and get more of the facts. Before you
do though, let me give you just a little more of the basic way our program works, and
remember, this is not a charter company program. It is designed for Savvy investors who
get far more profits and benefits than those who simply enter a charter company program.
That's why we call it the Boat-As-A-Business Plan in the first
place!
See sample business plans here.
Click here
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See what others have asked, then get a business plan!
Once you've read our material,
and registered, I will give you access to business plans and tax planning
information that expels many of the myths. Keep in mind, as I will remind
you over and over, this is not a Charter Company Plan. That approach is
not the same as setting up your own home based business and following
their model, you will not qualify for the tax breaks Sandy and I are
talking about. Now don't you want to move forward?
Click here
or call us at: 410-263-2311
Things aren't always what they appear!
Scroll down to see the
graphic, and follow these instructions.
If your eyes follow the
movement of the rotating pink dot, you will only see one color, pink. If
you stare at the black + in the center, the moving dot turns to green.
Now, concentrate on the black + in the center of the picture. After a
short period of time, all the pink dots will slowly disappear, and you
will only see a green dot rotating if you're lucky! It's amazing how our
brain works. There really is no green dot, and the pink ones really don't
disappear. This should be proof enough, we don't always see what we think
we see.
Are the dots really pink, or are they green? Owning a
boat, the way everyone else does, paying $1,000's of dollars a month--is
only one way to look at boat ownership. The other way, equally valid, is
with our Boat-As-A-Business Plan--find out more below.
Q&A
Bay Yacht
Agency Group: Includes:
Bay Yacht Agency-sailboats-Jeanneau, Fountaine Pajot Catamarans.
Fountaine Pajot Power Cats. LetsGoCruising Charters and
Management.
Q. What's the difference between a Charter Company
Plan and the YPSMP?
A. Charter companies use the Owner's to
fund their boats. Boats they spec out for their unique purpose, for their specified
programs. They offer little flexibility.
BYA is a Sales Company. We offer our
program as a service to our clients. You can choose the kind of boat you want to end up
owning. You can equip it the way you want. We can pre-wire, pre-plumb, and pre-build
spaces for adding elaborate live aboard equipment and spaces later when you take the boat
over for personal use.
(Charter company program or Management program)
Q. What is the LetsGoCruising program?
A. LetsGoCruising
is
a part of our family of companies responsible for coordinating the
management companies we work with. Bay Yacht Agency works closely with
LetsGoCruising insuring that there is close coordination between
charterers, owners and fleet managers. LetsGoCruising
coordinates the activities of sales, management, marketing and administering
of the
SailScape/LGC Fun club, really, a loyalty program. As an owner/partner, your boat will be set up by Bay Yacht Agency
and then managed and promoted through the LetsGoCruising
group of companies. Your company will
be a partner with us, and we will set up an individual web site for your new business.
Q. How is BYA related to LetsGoCruising, and the other management companies ?
A. BYA is the marketing company for the boats. Through
LGC, we have exclusive management agreements with some top management companies, like CYOA in the Caribbean. These companies typically have a long track record of successfully managing boats in the most popular charter destination in the world--the Virgin Islands, for example. They are managed by their owners who live on the Island and are committed to their business as their sole source of income. This approach has enormous benefit to the owner. These companies make their profit exclusively from the chartering of boats. They are not subsidized by sales. Therefore, their success depends on your success--exclusively. Likewise, because BYA doesn't have to subsidize it's chartering business, we can sell you a normal boat not a charter boat and sell it at competitive prices with any normal boat dealership. In addition to all of the marketing that each of our individual management companies does, there is an enormous amount of additional promotion done by the member companies promoting each other and
LGC promoting to other Brokers, offering the LGC member program and doing additional marketing.
Q. How does the LGC/5
Star Club work?
A. The Club serves two important
functions--one for the owner and one for the charterer.

- For the owner. We've found that virtually all charter companies offer a 10% discount to
repeat charterers. They also offer this at boat shows as a promotion. In order to offer
more perceived value, we came up with this better idea. It costs almost 5% of revenues
simply to acquire a client (5 times more than to keep an existing client). It certainly
makes sense to offer greater value to these valuable clients once you get them. In the
long run, this approach reduces costs and is one of the principal reasons that a greater
percentage of the profits can be passed on to the owner.
- For the Charterer. It's a proven fact in marketing that people like to feel like they're special. They like to feel that they're a part of a successful group--part of the insider club.
Like you they want the best--but they also want to feel they have gotten
the most they can for their money. We offer the best boats, better
equipped than any others out there, and then, in our club program
Charterers receive a host of benefits, including a handsome membership card and set of luggage tags, an electronic newsletter with up to the minute news, a bonus discount program, and specific additional bonus credits to be used for specials that the newsletter promotes. (Used to help get initial bookings on new boats joining the fleet, book slow times, etc.) Further, BYA gives members an equity credit to be used towards the eventual purchase of a boat.
Q. What is the advantage of the BYA approach, over the
typical charter company approach?
A. Each of our management companies is
privately owned with the owner living at his location. We're committed. We give the utmost
in personal service. We don't support fancy resorts. (We find clients prefer sleeping on
the boat the first night rather than in a hotel, anyway!) Our pooling of resources and
charter club approach reduces expenses. Our total program allows us to share more of the
profit with you! In fact, because you can be an active participant, controlling your own
boat, choosing to Follow-the-Sun if you like, and having the option to leave any time--you
can qualify for active tax advantages. There is more information on this in other
brochures and books we have available when you get more interested.
Q. So what kind of condition do your boats stay in? Don't
they get beat up?
A. Charter Companies take control of your boat. They take most of the income and keep the tax advantages for themselves. They fund elaborate properties, resorts, and swimming pools. They are generally controlled by a conglomerate in their owner's country. When the home office lowers the boom and says their division isn't making enough profit, they need to cut costs. What's the one cost they have control of and can cut? Maintenance on your boat! How can they quickly increase revenue? Accept less qualified
charterers. Go for volume, not quality. Get it? You pay for their profitability! Less qualified people, and less maintenance spell a bad investment and a poorly maintained boat! You pay a lot for a questionable guarantee that they will pay for the maintenance--based on their idea of how it should be done.
With the
LGC, Profit Sharing approach you get the largest share of the income. Out of your income, you pay for maintenance.
We constantly review everything with LGC and continuously update our
database with the latest expense/income information. We suggest (in our projections) a generous allowance for ongoing, preventative maintenance, and refurbishment costs. More than enough. When your boat needs something; anything. We simply do it, and reflect it on your statement. You and we have the same goal. To keep your boat in superb condition! It doesn't cost us anything and we can't increase our profit by not doing proper maintenance. We think the incentives are in the right direction. Your stock broker doesn't guarantee your investment, and neither do we. However, we offer an unbroken chain of commitment since 1972. Ours is a family business and you're a part of the family--a partner in profit! You're more than a number. You're a partner. A part of our growing family. Now over
535 strong.
Q. Do you guarantee the income?
A. No. We guarantee that you get the tax advantages, and you
get a boat in great condition whenever you decide to leave. You use a boat
set up like an owner's boat, not a charter boat!
What
Charter companies guarantee is that they
will take most of the profits. They guarantee minimum expenses will be covered and a
small amount extra--if anything. They get the tax advantages for expenses, not you. Go to
the Library and dig out a Sail or Cruising World magazine from 5 years ago. Look up how many of the companies that were making guarantees then, are still owned by the same owners and honoring those guarantees today. While they may be offering a marketing guarantee, what about achieving the high level of service and maintenance that our program does? They can guarantee all the income they want, but if they don't honor it because of a new owner, or your boat is a wreck after 4 years--what have you achieved? Maximum profits come from achieving proper risk management with your own business--ask your financial advisor!
By the way, did you know that as a
participant in other companies programs, if you (or they) haven't set your business up
properly, you might be liable for a suit that goes against any member of the management
company?
With LGC
you become a profit sharing partner. We constantly review the business plan with you. We've got a 30+ year track record of helping owners achieve their individual goals. You always get the largest share of the profit with our approach!
You become a legitimate business owner with all of the advantages that
implies--see details: When you sign up, review the interview article: "Why
Have your own business?"
Tell me what would you rather have: A program
where it only takes 5-7 weeks of charter to break even (with tax
advantages), or a program without, that takes 22-25 weeks of hard usage in
tropical conditions? Let us show you the difference.
Q. Other sales companies offer to place our boats with
management companies too. What's the difference with your program?
A. Many dealers have recently jumped on the
band wagon. They'll send you off to anyone they can get to take your boat, and there
certainly is plenty of demand. The thing is they don't really know these companies well,
and don't monitor the performance. In fact, don't try to go back to them--they're through
with you.
BYA, LGC
and our family of strategic partnered companies establish standards and
maintain a long term, partnering relationships with each other. We also act as
charter brokers booking the boats we place. We're all linked by common computer programs
and the Web. We continuously monitor our companies performance. We sort out situations
before they become problems. We're continuously involved as marketing partners. Even if
you go off cruising for a year, you can come back and reenter our program. (You can leave
with just seasonal notice anytime. You can stay in our program as long as you like. We've
had people in for just one season, and others for 11 years.) We're committed to your
continuing satisfaction, not just to using this as a gimmick to sell a boat.
Our data base tracks boats at all of our
fleets, as well as approximately 700 boats in other fleets. Our final 24 page business
plan that we offer after you make a refundable deposit gives you more information than is
available from anyone else. It includes:
- Data and Graph for the optimum boat.
- Summary, Graph and Explanation of the program
- Assumptions for the program--based on our interview with you, includes: your use
patterns, tax bracket, etc.
- A complete business plan with income and expenses clearly shown in detail. (The
preliminary presentation is only 4 pages.)
- Management policy and financial structure of each of the fleets you're interested
in.
- Depreciation and full tax consequences with your active involvement--includes
disposition options.
- Amortization tables for a full 15-20 year loan, and any shorter period, such as 5
years, in which time you want to end up owning. This information is extrapolated to tell
you how much, if any, cost you must meet to own the boat outright in that time period.
- A complete custom price quote for a boat set up exactly as you want it.
In addition we offer tax guides, and information on setting up
your Sub "S" or LLC and/or other
vehicles to maximize benefits and minimize risks. We have a CPA who will
talk to you. We have tax guides, log books and all of the support materials
that other successful folks have used. You will have a support network with
us.
Q. What about this 50% down, 100% ownership? Can you do
that?
A. Over 70% of our owners primary goal is
to own their boat outright in 2-7 years. Our program is custom tailored to help you do
this for less. Our sample projection for each boat always shows an example.
Our projection
included here shows that you can own outright in 5 years for less than 33% of the cost of
the boat--not 50% (or 60% as they require for Catamarans!) However, you only pay 20-25%
{or less} up front! You should look carefully at our program, before committing to theirs!
(See the example above.)
Q. What are the main reasons people choose to get involved
in a management program with you?
A. There are 5 main reasons.
- They want their boat maintained well.
- They want to end up owning this boat. Not a typical charter boat. Our boats are true,
live-aboard, offshore cruisers--Monohulls and Cats. Power and Sail.
- They want to pay their boat off early--have other people, and tax advantages help them
build equity. Most often they are on about a 5 year plan.
- In some cases, they simply want to get the boat sooner--avoiding future price increases
and inflation and let the program eliminate 80 to 100% of the cash flow.
- As a bonus--they get substantial tax advantages-these can translate
into equity..
Q. Can I get financing? How do I know how much I'm
qualified to borrow?
A. If you have
10-25% (Even 0% is available for qualified individuals) of the boats cost to
invest, you're probably qualified for financing. I suggest you visit our
Finance Page. Among other information, there is a link to a
calculator which will tell you how much you're qualified to borrow. Keep in mind, just
from a return on investment point of view, you might get the same or better
return on your investment by putting it in this business as you will with other
investments and as a bonus, you'll sail for free!
The reason that this is possible is simply
because you're setting up your own business that can be profitable in itself, as well as
offering tax advantages that more than offset the income-- a little like making a tax free
investment.
So check out the financing page, but don't
submit any financing application to anyone without talking to us first--see what our
financing department says about financing a boat that is also a business.
Q. What if I want a bigger boat, with a permanent crew?
(Monohull over 52', Cat, over 46' .
A. These larger boats are not suitable for
bareboat charters. The systems and maintenance are too complex. In addition, they require
more hands on experience to handle and there's just not enough bare boat
Charterers out
there that are qualified to make this economically viable.
So what's the alternative? What we call
crewed boat chartering. That is, there is a dedicated, full time crew aboard at all times
that takes guests who plan their own itinerary. The expenses are usually higher, and the
income less (less demand/utilization), but this kind of business appeals to wealthier,
businessmen who, perhaps, want some tax advantages and an opportunity to entertain
clients, etc. For more information Call us: 410-263-2311
Register now, and
get access to sample business plans and more detailed information-immediately.
Bonus
Question...
Q.
Tell me about some new ideas that I can take to the bank!
O.K. Here goes...
We've recently realized that the Baby Boomers are demanding more and more
luxury. There's a cross over market for luxuriously equipped, bare boats
(still not crewed boats, but with most of the amenities in place for the
owners and for Charterers.) We will review this important option with you.
More one on one, direct marketing. Direct marketing on the web is now possible. We are
setting up web pages for owners and others who are marketing our programs and increasing
utilization of all the boats while increasing their income and tax advantages.
Others talk about it--we do it every day.
Finally, we put the LGC, charter schedule on the web as an interactive data base which
will open our boats up to all of the charter brokers and travel agents--greatly increasing
utilization.
When you set up your home based business, you can hire your significant
other or other family members and their compensation can be tax deductible.
There are many, many other benefits that accrue to those who set up their own
business--when you register, below, we will give you much more information
on this.
We're also working on video conferencing and virtual offices concepts which will
enhance our communication capability with you, our associates and fellow brokers.
Q. Who
should I get involved in helping me make this life changing decision?
Here are a few helpful hints weve gleaned after helping over
500 people set their boat up as a practical business that can help them fulfill a lifetimes goal... since 1972..
Who needs to help you make this decision anyway? Not your sailing buddy. Not your friends. They dont have your vision and this is very personal. They cant possibly know all that has led up to get you where you are now. They may be familiar with Charter Company programs, but not understand the difference between a management company program and a charter company program like you do now. Certainly not your accountant. That would be about the equivalent of asking your pediatrician whether you should have a child or not (after you know its possible. ) It may make sense to ask your psychologist (In either case!).
Why not include your accountant? Im actually not advocating not including him, Im just saying hes not key in making the basic decision at the beginning. In all of these years Ive been involved with our program, about 60% of Accountants have encouraged owners to be aggressive about receiving tax advantages. They advocate that owners claim active participation. The rest were more moderate, and suggested only claiming passive losses. In both cases you can write off expenses against income so you dont pay
tax on your new found income. Its just that in the case of active involvement, you can write off additional depreciation against other income as well. In either case our program works and our projection shows cash flow with no tax advantages and with active involvement. Treat the situation with no tax advantages as the worst case. If you cant live with that, you probably shouldnt get involved anyway. This program is not a tax shelter, or tax driven. In fact, the income
can be so high that most of the legitimate tax advantages available to any business simply let you make income and not pay tax on it. Essentially, you fund your boat with tax free income.
So, Im sorry to say that this is one of those times when you
may need outside council. You have to base your decision on what you want and on your good judgment. What did the Poet say? I took the path in the woods and came to a fork. One path was well worn, but I took the path less traveled--and that has made all of the difference!
We we'll offer you support. Access to a CPA
who is fully knowledgeable about this specific activity and who can answer
your questions and guide you every step of the way. Some Accountants never
get beyond seeing the pink dots--they just don't look hard enough. It's not
your job to help them! Our CPA is a trainer for CPA's. She will show them
how it works
Heres your fork. Are you going to go on to undertake the adventure of your life and
fulfill your dreams? Over 500 others have gone before you. Truly a small number. Just this fall, 3 owner's have left to follow their dream. Dick and Pam sold their home, business, everything and headed south this past week (as I write this). John just remarried his X wife (did they find romance again on their boat?) and is heading out in February. Dave and Gail finished paying off their Fountaine Pajot and
after it finished its final winter's charter season, and they went cruising.
They sold their big house and got a smaller condo down the coast and they
now split their time there and on their boat.
They're out there doing it. They started 4 years before they wanted to leave by getting involved in our plan and
now they're following their dream. When will you start your plan rolling?
Call 410-263-2311 or
Click here
to get a complete business plan and more details. BONUS, instant access:
"Why you should have your own home based business" (Whether you get a
boat or not!)
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