
Time is money
We have had several owners who
had their boat for sale for a year or more. When they moved
it to Annapolis, they sold it in less than a month. Find out
more in this article. |
Are we candidates to
work together?
We are professional
brokers in a very busy office with limited time. We're totally committed to those we work
with. We also recognize that we only have so much time and that our marketing tends to
reflect the specific market that we're most effective with. If you meet the following
criteria we can probably be effective together:
Power or Sail...
Monohull owners...
- Your boat's value is over $75,000 and/or it's size over 35'
- You're willing to central list with us.
- You're willing to move your boat to Annapolis for more effective marketing
- You're willing to have the boat pre-surveyed (about $5.00/foot) and follow the surveyors
recommendations to make it more marketable.
Catamaran owners...
- All of the above, except
- We may still be able to work with you with your boat remote from our location because
there is such a shortage of catamarans on the market. Of course, it would still be better
to move the boat to Annapolis, "America's Boating Capital".
We sell quicker, for more. We're effectively on the WEB. We're a member of BUC. We have
an outstanding location--perhaps the best in the country, We're a solid company with a 24
year history of success. Ask for our brochure or confidential Web site, How to sell for Profit.
Bonus...
Earn while you sell...
We have developed a very successful program for those willing to move their boats to
Annapolis. You can immediately eliminate your carrying costs by placing your boat in our
investment program YPSMP while we have it listed for sale.
In some cases, rather than take a low (or wholesale) trade-in price, or not getting the
best price on a new boat--we can show you how your boat can earn it's keep while it's for
sale. We have discovered that you can take advantage of a premiere location and having a
professional broker while also increasing the marketing opportunities for your boat. Often
times, a charterer turns into a buyer. He likes having a boat fully managed in our program
and getting the income stream already started. In other words, now you can still sell your
boat as a brokerage boat but also have the additional opportunity to sell it as a going
business.
When you ask for How to sell for profit,
or go to our confidential WEB page--be sure to fill out the form there so that we can
provide you with a business plan for this important option.
Can you pass this test?
(If you decide to sell yourself, or choose a
different broker--be sure you, or he can answer the following. Answers at the end--you
don't even need to talk to us.)
This test is designed
to question your familiarity with the issues involved in selling your boat yourself.
Whether you decide to sell yourself, go FIZZBO, or Open-List-list with a few brokers and
reserve the right to also sell yourself-it is essential that you and/or any brokers you
select understand the answers to these questions.
These issues represent
only a small portion of those that we deal with every day to protect your interests and to
help you sell your boat as quickly as possible at the best possible price. The answers
shown are based on over 20 years of experience, making 100s of sales without ever
encountering a legal suit or having an owner subsequently involved in a suit.
Take the test, score
yourself, and come back. To sell your boat yourself takes a considerable investment in
time and money and can be fraught with possible legal complications. Free advice is
everywhere and worth about what you pay for it!
The buyer's view...
Buyers recognize
FIZZBOs for what they are-an opportunity for them to take advantage of a situation
and get a bargain. They often start by offering at least 10% less, knowing that youre not
paying a commission. They often come to you with unrealistic expectations at best, and
larceny in their hearts at worst.
The bottom line is
that there is lots of competition out there. There are many boats similar to yours-often
at better prices. There are relatively few buyers. (See our brochure on how BYA makes a
difference-Why Choose BYA.) We, as professional brokers, and in conjunction with other
cooperating brokers, have a large pool of buyers. This pool was not built up overnight.
Some of those we are selling to now, started looking one or two years ago. Some of the
people you will show your boat to will not be buying for one or two years-o.k. for us, not
great for you. Because of our reputation, many people choose to come us as their broker
for advice and services. We keep following up for 30 months! You, perhaps, dont have
that luxury?
When we promote, we
get names, addresses, phone numbers and compile qualifying information. A buyer may ask
about a particular boat, but may ultimately be interested in a different boat that we
have. In fact, our analysis reveal that the vast majority of clients end up buying a
different boat than the one they initially contact us about. Often these clients cannot
afford their hearts desire and so we take them in a more realistic direction. Our
promotions work efficiently because, while every boat may not be exactly right for a
particular buyer, there is a boat for every buyer-and were not limiting our
clients choices as you must. This ability to stay with a client over a longer period
of time, to have an inventory of choices available, to qualify him, and to have a variety
of services and contact people on tap make our promotion efforts efficient and cost
effective.
Finally, every day
that you delay costs you time and money. Add up your loan costs, dockage, insurance and
maintenance-not to mention depreciation with time! (Unfortunately, boats are depreciating
assets after all!) Consider that in the end your FIZZBO buyer may pay you no more than you
would net after paying a commission, but:
- It may take you longer to sell and you may ultimately sell through a broker anyway.
- You might waste a lot of time with unqualified buyers. (Not financially qualified, or
simply not ready to buy yet-tire kickers to you; long term buyers of us.)
- You might miss out on buyers we, or our 30+ Co-Op brokers, have actively looking right
now-while your carrying costs go on!
- You might have a nasty legal complication during, or even after, the sale.
- You may end up paying a lawyer for contract advice, escrow services or more. In effect,
paying for services already included in our service. Our agreements were developed
initially from an attorneys effort, but were then refined based on experience. Do
you want to settle for the preliminary draft of an agreement, or use one proven by success
and the test of time?
Open listing?
Should you Open List
your boat? An open listing means that you list your boat with individual brokers you
specifically choose while reserving the right to sell your boat yourself. When you Central
List you choose one broker who represents you exclusively and is responsible for
distributing your listing to all other qualified/interested brokers.
Theres only one
reason to Open List... To sell yourself! Review all that has been said before. There are
numerous disadvantages to open listing:
- The single most important way that boats get sold is exposure to people wandering around
boat yards. Your boat wont have a sign on it with a seven day a week contact. If, in
fact, you put a FIZZBO sign on it, brokers will either try to call you to convert your
attitude, or they will stay away like your boat has the plague.
- Generally the brokers attitude is to put Open Listings at the bottom of their
list. They have learned from experience that owners dont update each broker on the
latest status. They often cant reach the owner (after hours, weekends, during the
day when youre away from your office) to find out the status, and when they do, they
may find out the boat is off the market, has a contract pending, the price or inventory is
changed, or whatever. Its just not worth the trouble when there are so many
alternatives! Your Central Agent, on the other hand, immediately notifies all other
brokers of changes in status. All other brokers know they only have to call one place to
find out the current status. Dont underestimate the importance of this. Time after
time I hear brokers complain that its just not worth dealing with open listings-many
wont!
- You have to contact each individual broker each time you want to find out whats
happening.
- You wont have the feedback that a Central Agent can offer. By getting comments
funneled through his office from numerous brokers, your Central Agent is in a better
position to advise you if work needs to be done, a price adjustment is in order, or about
an array of other pertinent details.
- There will be no marketing plan. (See our Yacht 20 Advantage Plan.) Your boat will have
the lowest priority on all promotions. It will only be considered as a last result.
- You may miss giving the listing to a broker who has the perfect customer-right now.
- You wont have a professional, a professional of your choice, representing you when
an offer comes in. A good Central Agent is also a good negotiator. (Each of BYAs
brokers has taken a professional negotiating course, as well as participated in the
results of hundreds of sales, either from direct involvements or through participation at
weekly meetings.) He can raise your boats value in the prospective buyers (and
the buyers brokers) mind. He can also scrutinize the terms of the contract. He
will not only explain the details, but he may suggest changes for your counter offer that
will benefit you.
FIZZBO, Open-List or
Central List...
The choice is yours.
Open listing your boat is just one small step up from going FIZZBO. If youre serious
about selling, I strongly urge you to read our complete package, Selling
Your Boat for Profit. The sooner you Central List with BYA, the
sooner you will see results.
Now, the test...
(If you decide to sell yourself,
or choose a different broker--be sure you, or he can answer the following. Answers at the
end--you don't even need to talk to us.)
CAN YOU (or your Broker!) PASS
THIS TEST?
The answers are based on 25 years of experience plus tested
advertising methods and research conducted regularly with 100s of clients. These
questions represent only a few of the issues that we deal with every day. Have fun! (Write
your answers on a separate sheet and compare with the answers given at the end of this
presentation. For fun, write your answers on a separate piece of
paper.)
The Test...
1. Whats the single most effective way to promote your boat? A.
Newspaper ads B. Magazine ads C. Choosing where your boat is located while
for sale D.
Friends referrals E. Used boat shows F. The internet--choose two.
2. What one word describes the single most important element that should be in every ad
you run? ________________
3. In the Internet Market, which internet service is up to five times more
effective than any other? ___________________________________
4. When you get responses to your promotion by phone, what two things should you have
immediately next to the phone? A._______________________B.________________________
5. If you show the boat, and the prospect likes it, what are the two ways to
support/justify your price?
A.__________________________________B._________________________________
6. If a prospect wants to make an offer, how will you deal with the following?:
A. Providing a written agreement?_______________________________
B. Holding a deposit?_________________________________________
C. What two contingencies should you always be prepared to allow in any sales agreement
you accept? A.________________________________B. __________________________
D. What contingency should you be reluctant to allow, and if allowed at all, only after
the first two in (C.) are met? _______________________________
7. What clause should be in your survey contingency to allow you to maintain control?
_________________________
8. What clause in your inventory list and contract will prevent you from future law suits,
even after the deal is closed? _________________________________________
9. What are the three important dates that must be in your agreement?
A.__________________ B.___________________C.__________________
10. What clause can reduce your costs of defense if there is a serious disagreement?
___________________________________________________
11. How do you guarantee clear title of your boat to your prospects (or his
banks) satisfaction?
A. Have a___________________________service or
B. Have an ___________________________do the paper work for title.
12. What clause should be in your agreement to protect you from future liability
and insure the Buyer's peace of mind?
The SELLER is responsible for any __________ imposed on the sale before
settlement. The BUYER is responsible for any _________in connection
with the survey of the vessel.
13. If your customer asks you about financing, can you tell him:
A. The going interest rate? _______%
B. Percent of down payment normally required on used boats? ________%
C. For how many years he can finance? ___________
14. Assuming you still have a balance on your loan, what three essential things will you
need to provide at closing for the buyer or his bank? (Assume the buyer has prepared his
own documentation papers.)
A.____________________________B.________________________C.__________________
15. What do you do with your actual Coast Guard Document?
A. Keep it for your records? ________
B. Give it to the Buyer? _________
C. Surrender it to the Coast Guard? ________
16. What two (related) things do customers use to get you to lower your price even further
after a written agreement is struck? A.________________________B.___________________
17. What is the one area of discussion that you should absolutely avoid to protect against
legal suits during, or even after, the sale?
A, Avoid talking about the __________________of anything.
B. Suggest that discussion should be taken up with (his) _________________________.
18. In light of the discussion here, if you decide to list your boat with a professional
broker, what are the three key things you should discuss ahead of time?
A.__________________________B._________________________C.__________________
If you think you actually may want to sell your boat for
more profit than you will get doing it yourself, or through the Broker
you're talking to now--contact us : How to Sell for Profit.
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Location-Main office
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ANSWERS:
(41 possible right
answers) 1. C, F 2. Price 3. Yacht World4. Notebook-pencil/ Listing/ Name, address,
phone/ Boat he owns/ When he wants to have boat/ Location/ Combo-Key location 5.
Yacht World Comparables/
YW-sold boat prices 6. (a) Attorney (b) Attorney (c) Survey/ Financing (d) Sea Trails 7. 3%
Limited Liability Clause 8. Not guaranteed, Buyer to confirm 9. (a) Effective (b)
Acceptance (c) Closing 10. Arbitration 11. Documentation/ Bank (or Attorney) 12. Taxes 13.
(a) 5.0% (b) 20% (c) 15-20 14. (a) Documentation or Title (b) Loan Payoff (c) Bill of
Sale 15. ? 16. (a) Inventory Adjustment (b) Survey Adjustment 17. (a) Condition (b)
Surveyor 18. (a) Where to display-What promotion (b) Pricing (c) See purchase agreement
and understand its terms
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